【Event Overview】
In this year's student category, the Keio Healthcare Venture Contest has established an idea/pitch recruitment category themed around "Mibyou (Pre-symptomatic) Measures."
Mibyou measures is a field that aims not only to treat diseases after they occur but also to understand health status at the pre-disease stage, leading to lifestyle improvements and behavioral changes. On the other hand, to actually deliver Mibyou measures to society, it is necessary to consider what needs and challenges exist in the field, what is required for users to continue using them, and what perspectives are needed to establish them as a business.
In this event, two lecturers will speak about the needs and challenges in the field of Mibyou measures, as well as perspectives for social implementation as a healthcare business.
Mr. Masaya Sawafuji, Deputy Administrative Director of the Keio University Center for Preventive Medicine, will give a lecture on the needs and challenges in the field of Mibyou measures. Additionally, Mr. Tao Cheng, Representative Director and CEO of issin Inc., will give a lecture on perspectives for the social implementation of Mibyou measures as a business, based on the development of products and services that naturally track health status in daily life and lead to lifestyle improvements and behavioral changes.
The content is designed for students interested in business creation in the medical and healthcare fields and those considering applying for the Keio Healthcare Venture Contest, as well as working professionals interested in Mibyou measures, preventive medicine, and healthcare business. We look forward to the participation of many people, whether students or professionals.
【Event Name】
The 11th Keio Healthcare Venture Contest Student Lecture: How to Turn Mibyou Measures into a Business? — Healthcare Business from the Perspective of Field Needs and Social Implementation
【Date & Time】
Friday, July 3, 2026, 18:00–20:00
*Closing and a networking session are scheduled for 19:35–20:00.
【Participation Fee】
Free
【Location】
CRIK Shinanomachi Community Space
【Event Content & Time Schedule (Planned)】
18:00–18:05 Opening & Greetings
18:05–18:45 Lecture and Q&A by Mr. Masaya Sawafuji
18:45–18:55 Short Break
18:55–19:35 Lecture and Q&A by Mr. Tao Cheng
19:35–20:00 Closing & Networking Session
【Speakers】
Mr. Masaya Sawafuji, Deputy Administrative Director, Keio University Center for Preventive Medicine
Mr. Tao Cheng, Representative Director and CEO, issin Inc.
【Talk Theme】
"How to Turn Mibyou Measures into a Business? — Healthcare Business from the Perspective of Field Needs and Social Implementation"
In this event, we will examine the needs and challenges in the field of Mibyou measures, strategies for ensuring continuous use of healthcare services, and perspectives students should be aware of when considering business ideas in the healthcare field, from both the field and commercialization aspects.
【Application Form】
【What is the "Keio Healthcare Venture Contest" hosted by the Keio University School of Medicine?】
The Keio Healthcare Venture Contest is a business contest hosted by the Keio University School of Medicine, aimed at discovering and supporting new business ideas and business plans in the medical and healthcare fields.
Students, researchers, medical professionals, and entrepreneurs interested in the medical and healthcare fields participate to aim for the realization and social implementation of business ideas through seminars by experts, mentoring, and judging.
In this year's student category, we have established an idea/pitch recruitment category themed around "Mibyou Measures." You can participate even from the idea stage, so students interested in solving problems in the medical and healthcare fields are encouraged to consider applying.
Keio Healthcare Venture Contest Official Website: https://www.keio-antre.com/
Contact: contest@keio-antre.com