Keio University

[Special Feature: 20 Years of NPOs] Human Resource Development in NPOs

Publish: November 05, 2018

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  • Yuko Nishide

    Professor, Graduate School of Economics, Tohoku University

    Yuko Nishide

    Professor, Graduate School of Economics, Tohoku University

Human Resource Education and Management Supporting NPO Activities

Twenty years have passed since the NPO Law came into effect. During this time, more than 50,000 NPO corporations have been established across the country, carrying out activities to realize their own missions toward solving diverse social issues and creating new social value. However, while new organizations are being established, the number of corporations dissolving is also on the rise. Of course, there are cases where a mission is achieved and the organization dissolves after fulfilling its role, but an increasing number of groups are suspending activities or dissolving because there are no successors to take over the activities or organization, or because funds are insufficient. In this way, it has long been said that the two major challenges for NPOs are human resources and funding.

"The non-profit organization exists to bring about a change in individuals and in society. The 'product' of a non-profit organization is a cured patient, a child who learns, a young man or woman grown into a self-respecting adult; in short, a changed human life." (P. F. Drucker, "Managing the Non-Profit Organization")

For NPO organizations that support people in changing and are supported by people, the most important issue is "people." How to recruit, place, motivate, develop, and retain human resources who empathize with the mission and work or act with passion? Effectively managing human resources who engage in diverse activities and work styles, such as volunteers and paid staff, and developing and producing human resources who will lead the non-profit sector in the future are urgent issues for the sustainable development of NPOs.

NPO Education and Human Resource Development in Universities: The Case of Tohoku University

It has been 10 years since the author started an NPO seminar at Tohoku University. In the seminar, along with presentations and discussions on themes provided in textbooks, we emphasize learning through practical experience regarding NPOs and social issues. To bring out student initiative, we have also implemented guest lectures inviting NPO practitioners planned by students, NPO site visits, volunteer activities, and NPO surveys.

For example, a student who is a member of a sexual minority came out in the seminar, shared their concerns with other seminar members, and everyone discussed how to engage with the issues. We also held a public lecture inviting an NPO active in that theme. At that time, wanting many people to know that they are a familiar presence, the student disclosed their sexuality in front of general participants and expressed their determination to continue active involvement. Through this series of processes, not only the student themselves but also the surrounding students inspired each other, began to have a sense of ownership, and grew significantly.

In addition, in the basic seminar for all first-year students, "Collaboration between NPOs and Government: Thinking of Ideas to Solve Regional Issues in Sendai City," we collaborated with NPOs and Sendai City to have them present actual regional issues they face. Through fieldwork and workshops, students proposed solutions to these issues from the perspective of students and youth.

Furthermore, in the graduate NPO seminar, mainly international students and working adult graduate students are conducting research on a wide range of NPO-related themes such as welfare, environment, local currency, leadership, collaboration, and social capital. Also, the "NPO Theory" course offered in English is taken by international students from all over the world, where they learn theory and conduct case analyses of NPOs in various regions. It is also worth noting that there is high interest in NPOs and volunteering related to recovery from the Great East Japan Earthquake, and many international students actually participate in these activities.

What have these students gained by learning through contact with NPOs? It can be said to be problem discovery and solving skills, initiative, the ability to influence others, the ability to accept diversity, flexibility toward diverse ways of working and living, and interest in and commitment to society.

However, even after receiving NPO education, very few people find employment in NPOs as new graduates. That said, some are planning and operating collaborative projects with local governments or NPOs at the companies where they work, or are involved with NPOs as civil servants in earthquake recovery, welfare, or learning support projects for low-income families. Others continue NPO activities as their life's work in their private lives.

Survey results also show that those who experienced and learned through contact with volunteers or NPOs during their student days have more opportunities to understand, empathize with, and get involved with NPOs from time to time even after becoming working adults. In my classes, I try to provide many such opportunities. One student who interviewed an NPO introduced in a first-year seminar continued volunteering at that NPO for the four years until graduation and even became a leader managing volunteers. Even after becoming a working adult, they spoke with enthusiasm about wanting to stay involved with that NPO in some way.

NPO Education and Human Resource Development in the United States

So, what is the situation in North America, where NPO education and human resource development efforts preceded those in Japan? In U.S. universities, NPO education has spread mainly in graduate schools rather than undergraduate programs. Among these, it is often incorporated as part of "public" programs such as public policy, public administration, and public management, or "business" programs.

At the Syracuse University Maxwell School of Citizenship and Public Affairs, where the author studied "Public and NPO Management," the student body was diverse, consisting of new university graduates, working adults in their 30s to 50s considering a career change to NPOs, and NPO staff. Thirty percent of its graduates work in NPOs. Some have quit being lawyers to establish NPOs for poverty support. There are also staff members who attended graduate school while working, receiving tuition assistance from the NPO where they are employed. Furthermore, the university's business school also puts effort into social entrepreneurship education, with NPOs at its center.

In U.S. graduate schools, research and activities in NPOs are actively incorporated as part of the curriculum. For example, there are classes where students form teams to solve management issues faced by NPOs, such as improving staff motivation, fundraising, and collaboration with government and business. Based on theories such as organizational theory and NPO theory, teams actually provide consulting to NPOs and present solutions. This emphasizes learning through both NPO theory and practice while also contributing to solving NPO issues.

Furthermore, even at the undergraduate level, educational programs in collaboration with NPOs, next-generation NPO leader programs where students can receive scholarships and mentoring, and social enterprise education are also spreading.

NPO Education and Human Resource Development in Canada

Next, in Canada, it can be said that NPO networks and collaboration with other sectors such as universities, government, and business function organically. Multiple small NPOs with small budgets gather to hire management and HR consultants. Some organizations develop capacity-building and human resource management tools for small organizations and provide them for free online. They create networks among NPO managers to share challenges unique to managers and exchange opinions on solutions. In addition, efforts are in place for human resources to stay and grow at each stage, such as staff mentoring systems and peer exchange programs where leaders and staff can share concerns and consult. Furthermore, human resource exchanges take place, such as national civil servants doing internships at local grassroots NPOs (rather than large national NPOs). There are also opportunities for many corporate personnel to work in NPOs through volunteer programs for employees implemented by companies in collaboration with NPOs.

In this way, it can be said that in Canada, systems and environments are in place that make it easy to get involved with NPOs and volunteering regardless of which sector one is in.

Skills Required for Future NPO Personnel

Based on the situation of NPO education and human resource development in North America and Japan, I would like to consider what skills are required for future NPO personnel. General skills such as basic professional skills, communication skills, and management skills are necessary. Furthermore, the following four can be cited as skills characteristic of NPO personnel:

  • ・Commitment to the NPO's mission, empathy, and citizenship

  • ・Ethics, integrity, and trust

  • ・Initiative and resilience (strength, recovery, and an unbreakable spirit)

  • ・Receptivity and inclusiveness toward diverse human resources and cultures

What is Needed for NPO Human Resource Development

It was about 10 years ago that the author heard the discussion of a "deficit" of NPO personnel to lead the next generation in the United States. Due to the mass retirement of the baby boomer generation, it was said to be a human resource shortage. In Japan as well, due to various factors such as wage gaps with other sectors, the human resources working in NPOs continue to be in a state of deficit. So, how can we turn the NPO human resources who will lead Japan's future into a surplus?

Things that NPOs, universities, government, and companies can do together include identifying and bringing together the resources they have (people, goods, money, information, expertise, social capital) and matching them with needs. It would also be effective for diverse organizations across sectors to engage in dialogue and discussion regarding social issues and solutions, and to promote human resource exchange and movement across sectors for that purpose. For NPOs, to produce results and realize their missions, it is also important to recognize the value of human resource management and development and invest in it. Measures are also required such as small organizations without such budgets cooperating to actively have staff receive training, or providing opportunities for diverse human resources to interact according to their career stage and organization size.

Also, fundamentally, how can we broaden the base of human resources involved in NPOs? There is a tendency for those who have experience in volunteer activities when they are young or during their student days to participate even after becoming working adults. In other words, the power of education is great. It is essential to increase opportunities to come into contact with volunteers and NPOs not only at universities but also at an earlier stage.

For example, at Okinawa Shogaku High School and Junior High School, all students engage in volunteer activities to foster citizenship and humanity. Such efforts will lead to the broadening and development of the base of NPO personnel who will lead the next generation in the long term.

How to Engage with NPOs in the Era of 100-Year Life

The era of 100-year life. The number of people who enter society and finish their lifelong working life in a single organization will decrease significantly in the future. In fact, for various generations, getting involved with NPOs is becoming a familiar part of life at various milestones. People who have fought on the front lines of companies and government are working in NPOs, moving to other sectors, returning to their original workplaces, or working in multiple sectors in parallel.

They view NPOs as a place to express their own values and beliefs and utilize their expertise, such as by participating in NPO activities on weekends or at night while working at companies or local governments, having side jobs, starting new businesses after retirement, or serving as volunteers or board members.

In this way, it is required that more flexible ways of working and living become easier to choose according to one's own career stage and life stage. If that happens, not only paid staff but also a wealth of human resources who have gained diverse experiences in various forms such as volunteers, donors, members, directors, auditors, and advocates will be involved in NPOs, grow, and continue to change people.

And the development of NPO human resources will, in turn, lead to the development of human resources who lead society. I also have great expectations for the role of NPOs as "citizenship-creating" institutions and "humanity-developing" institutions as advocated by Drucker.

*Affiliations and titles are as of the time this magazine was published.